Testimonials

“Dana Elemara just knows what’s good!”

— Yotam Ottolenghi

“Dana has been a support since the early stage of my company. Offering help that is both tangible and non tangible. She has an amazing way to help you find your purpose and this ultimately has been transformative for both my business and how I approach my work life. 

Dana is the kind of person who truly gives her all of her heart in a project. Her passion and energy is contagious. Yet thanks to her extensive experience she diligently helped us with our operational challenges. 

All in all, the best practice she teaches saves you time, money, and moments of despair all entrepreneur are trying to avoid. I cannot thanks her enough both humanly and for the added value she helped me create in my new venture.''

-Ines Tazi

“Dana is one of the most inspiring business women I know. A mentor and a friend, she continues to be a source of guidance whilst I am building Another Pantry. As a solo entrepreneur things can sometimes feel sticky in your head, and it can be hard to know which direction to follow — Dana has been a great sounding board in this regard, lending her experienced hand to encourage me to make the next move. She is intuitive and innovative, and her integrity is infectious. I have an incredible amount of respect for her and what she has built.”

— Safia Shakarchi

“Dana is the mentor everyone wishes for. I had the chance to be guided by Dana both during my time at Arganic and for the launch and growth of my business. For every moment of doubt, she would provide the perfect advice to help unblock and move forward. She always keeps the priorities straight with a strong attention to detail.”

— Sofia Sekkat

‘‘In the hectic, over-thinking chaos that seems to be the status quo for startups, Dana provides a calm voice of reason and is an excellent sounding board. "

-Seth

‘‘In every aspect of our collaboration, Dana has proven to be a responsive, adaptable, and truly human partner. Her strong judgment, openness, and honesty make her a trusted colleague in our startup landscape. Her thoughtfulness and approachability add a uniquely warm touch to her professional style. Beyond that, Dana's optimism and ability to see the bigger picture are qualities that inspire and motivate me. Above all, she's someone I can count on and trust implicitly.”

-Angel

‘‘I've actually been meaning to send you a message to thank you so much for our session. It was so helpful. Your specific insight and frankness really helped me to frame everything I'm doing in a new context, and I feel better informed and super inspired.”

-Folarin

As a 1st time startup small business owner, I felt lost, lacked confidence and had no clear vision into what I was about to embark on.

I have had 4  hours of consultations so far with Dana, which I found tremendously helpful. We managed to create a platform for the business on a digital organizer, we discussed all aspects of the company, and organized a list of various categories such as scope of business, structure, vision, sourcing, branding, which we created on the organizer for regular updates as I proceed.

Dana helped me focus on goals, aims, and all aspects of management, which helped me acquire clearer vision and gain more confidence about my venture.

Dana’s vast experience in entrepreneurship really comes through. I found her approach holistic, realistic, sound and clear, she was very attentive to my thoughts and ideas and she considered all details, no matter how small.

-Zaineb